Our Strategy
Target Market
This service is for all public at large but focus more on teenagers since they are the ones who have the most problems sleeping thanks to the tasks and work they may have and also because at that period many do not sleep as they should
Free
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App Music
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Relaxing sounds (the basics)
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The client's music
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Graphs of everything
(sleep cycle, how long it takes you to sleep, of the products you use)
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Internet connection required
Online moon
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Reduced items
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Meditations of up to 15 minutes
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Exercises of everything, but lasts up to 12 minutes
Grey Plan
No connection required
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Meditations of up to 20 minutes
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Exercises of everything, up to 15 minutes
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Contains the mini tests part
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More information and not reduced
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Includes story podcats
Silver Plan
Everything much more specialized and with more focus
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Notes app part
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Has everything the other plans have
SERVICIOS
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The application must remind you to form a habit
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Focus in one target market in specific
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It can be good idea, that when you enter to the application it can make you a quiz to know your problems and to know your recommendations
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Remind the people to read the articles in the morning
Changes:
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They liked that is very customized
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It very extensive the differents plan that are, but is great to know what you want
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The many recommendations and the different things that have like articles, meditations, exercises, and son on are of great help and its very variable
What they liked the most
Our Focus Group Report
Marketing Mix
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With ads of all kinds: from posters in stores, roads, to websites
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Recommendations by people
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With famous people talking about it
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In different social networks
On the website you can find the app or in the App Store or Google Play​
Promotion
Promotion
Is an application, and it's available on Google Play and App Store
Can be connected with other applications and bluetooth
Size: 65.5 MB
They are compatible with iOS 12.0 and watchOS 6.0 or later. Also with iphone, iPad and iPod touch​
Plan: free
Grey Plan: 100 pesos per month
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Family Plan: 140 pesos per month
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Silver Plan: 160 pesos per month
